ABOUT

Cháblau is a cafe based in Brazil.
They were going through a store renovation, so it was necessary a more modern brand identity.

Fun, friendly and urban
These were the three attributes that we used as guide to the project.

We created a ludic symbol to represent the brand personality.
About the colors, we decided to maintain its primary palette (black and white) but adding the magenta as secondary and bold color.

We also developed some illustrations to be used as graphics in the print and digital materials and reinforce the three guide attributes.