ABOUT

With the world’s population stuck inside due to a global pandemic, there was a major drop in social interactions and with it the need to freshen your breath with gum. One very long year later, we found ourselves on the verge of an opportunity, a global and cultural phenomenon: our re-emergence. Enter our film for Extra. We wanted to dramatize just how joyous our return to the world could be. So we crafted a storyline that hit close to home, reminding people that when it’s time to put on jeans and get close again you’re going to need to something to freshen up first: Extra Gum.