ABOUT

Why look straight ahead your whole life? For many young Australians, a career in the Air Force can seem out of reach. They don’t believe they can do the things that people in the Air Force do. This idea is about getting people to stop, take a moment, and look up. Because up there? That’s where your potential lives.

This campaign launched with over 100 assets, spanning TV and cinema, OOH, radio, digital, and social media. Every element within the film, including sound design and music, takes the viewer on a journey 'up there'. For the first time ever in Australia, all the aerial shots were filmed air-to-air from an L-39 jet with a high-definition Gimbal camera.