ABOUT

This was a piece of promotional content for GQ magazine which I was asked to write about the pharmaceutical company John Bell & Croyden. Its aims were to communicate that it had an extensive range of products available to discerning grooming-savvy young men, it had an exclusive London store and that it had established links with the monarchy in the form of a Royal Warrant..
I approached this by think about how men typically groom themselves and opted to use the model of morning to night in order to showcase the products chosen by the company, and the ways in which they were beneficial to users.