ABOUT

Sheradill is a new startup-like venture of the company I work for. It is a new system to get credits based on social media activity, that you can spend on hotel stay all over the world.

We needed a video that was compelling and engaging on the one hand, and on the other hand gives a glimpse of how sheradill works. It had to be short and work on all devices.

I went for bold letters over an engaging drone shot of a girl in a pool to kick the video off.
The energy is then kept by fast animations and cuts to uplifting music. The idea was not to give a detailed tutorial on what to do on the side, but to get people to check it out.