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Thomas Henry Signature Drinks feature a series of short promotional videos for the brand's new products Cherry Blossom Tonic and Mate.

The client wanted multiple bite-sized videos for social media and sales use. The clips needed to raise awareness for the new drinks among the brands fans as well as serve as inspiration for barkeepers across Germany to include the products into their repertoire. Influential barkeepers were asked to come up with a unique cocktail that features one of Thomas Henrys new products.

All videos were shot on location at the bars the barkeeps work at, with the edit and music choice reflecting the style of both the drink and the bar.