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This Blackboard work was for Smiths of Smithfield Dining Room. They wanted to up-sell some wines specially picked by the sommelier. The wine specials strategy worked, all the bottles sold within 2 weeks.

Poorly written chalkboards can send out negative signals to your customers suggesting a sense of a run down and uninviting place to eat and drink. Communication with your customers through chalkboards is as important to you as good food, drinks and service.

Remember ‘first impressions’ really do matter. Professionally signwritten boards can make a huge impact to your business.