ABOUT

The Human Resources department from Smiths asked me to represent its core values, known as SMITHS DNA. Some of the staff took part in finding out which are the best values of the company through several meetings with pizza and lemonade. With all the info on our hands we decided to create every poster with a different style, showing diversity and focusing in each particular value rather than be too general. The design will be used also in the new training packages so the new stuff will understand from day one the company character. A good example of how Graphic Design can boost a company from inside