ABOUT

Currently, the concept of banner advertising, or "billboards," portrays the urban
landscape through the exposure to social, aesthetic and commercial values,
whether they are from small or large companies. These elements have become
new paradigms in relation to corporate waste and its environmental impact,
especially if we consider the trade-off between the time span of what is
promoted, in contrast to the longevity of the material which contains the visual
message, "polyvinyl chloride" (PVC). This presentation illustrates these topics
by the proposals of design through the use of corporate waste in two case
studies:
1.-Temporal shelter
2.-Transfering knowledge in an academic context, through reuse and
application of materials, construction and techniques applied in an urban
backpack design.