ABOUT

ERG RollTrac produce 'the world's best roll cover for pickups", so we selected a disused American Cold War air base in Essex as our location. The old jet engine testing facility provided an excellent backdrop for the interior pack shots, and the old bomb stores, runway and plant areas provided various dystopian urban backgrounds for the exteriors. Combine that with Britain's strongest man (Adam Bishop), some specially made 100kg weights and we were all set for the shoot. The Arri camera with primes meant we could provide the client with excellent quality, not only for their three distinct social media films but a set of digital assets that were used across multiple campaigns, The resulting films won over 150 different awards (some are listed).