Alma André Castilho Creative Director

ABOUT

I wrote the script for this Itaú bank documentary, which tells a hero’s journey through the life of a street musician. From the sidewalks to the Rock in Rio stage, it became an intimate portrait where he speaks of dreams and faith.

For this project, I applied one of my signature techniques: extracting the truth of the character, interpreting it in poetic words, and crafting a text for him to deliver as his own. The result is a film of aesthetic beauty and emotional depth — a branded story rooted in authenticity.

MADEIT CREDITS

  • Itaú / Rock in RioClient

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