Alma André Castilho Creative Director

ABOUT

I was invited by Orbita as one of the artists to create The Future of Being, an immersive exhibition by Daiichi Sankyo presented in front of the Museum of Tomorrow in Rio de Janeiro. Alongside other creators, I helped shape the integrated storytelling of the exhibition, writing the script and co-developing the narrative that connected the three domes into a single, cohesive artistic journey.

The central dome featured a daring four-minute piece voiced in the first person by “the future” itself — blending oncology, genomics, prevention, and ancestral wisdom with reflections on time, mortality, and presence. It placed the audience at the center of the narrative, turning complex themes into a sensorial, emotional, and philosophical experience.

The exhibition went viral on social media and was widely covered by Brazil’s leading TV networks and newspapers. As an artistic collaboration, it broke new ground by showing how a pharmaceutical brand could embrace profound, challenging content and transform it into a public work of art.

MADEIT CREDITS

  • Daiichi-SankyoClient

Who pooled - The Future of Being