ABOUT

The concept and character creation came from Havas, who invited my production company to craft the storytelling for a three-film campaign. This first film introduced Janio Nodanio, a character defined by his insatiable hunger, eating everything in sight.

As the screenwriter, I drew inspiration from Argentine cinema, which I greatly admire, to shape some of the key scenes. The campaign launched Danone’s yogurt line, which has remained a sales success for over a decade. Beyond the films, the character also lived on social media, with his own profile that interacted playfully with users.