ABOUT

When photos were physical they had inherent value – the camera, the film, the processing and the display of precious memories all cost money. The very act of taking a picture was deliberate.

Compare such an approach to today, where the camera is ‘free’, there is zero cost of image acquisition, and we have numerous platforms that enable us to share all of our images and memories with anyone – from Facebook to Snapchat.

The net result is that our most precious experiences and memories have become devalued, lost in an ocean of digital media.

The Challenge...
To build something that would help us share our stories with those that matter, in a way that adds value and personal meaning.