ABOUT

Alloy were asked by BT to explore how existing & emergent technologies such as Broadband and DECT could allow the BT brand to be stretched into new markets and develop new revenue streams.

A number of products and services were defined that utilised technology to deliver the brand promise of connecting people.

One of the concepts generated was a baby monitor – an existing market with products using analogue technology to provide an audio link between parents and babies / young children. While the device wouldn't use the BT network (and therefore not generate network revenue) we sought to repurpose DECT technology commonly used in BT telephones to enhance audio quality and add functionality, and to design the devices that were more suited to the parents and babies needs.