Allan Sommerville Senior Designer

ABOUT

A book that examines fashion’s modern day evolution where technological innovations are inspiring designers, brands and consumers to think beyond conventional clothing in the real world. I wanted to echo classic editorial fashion design but with a modern typographic update. The typeface Bely (designed by Type-Together) gives the familiar high contrast feel of Bodoni and Didot but with its own quirks and character. Throughout the book I also played with containers and boxes, suggesting the digital boundaries of the screen or mobile phone.

MADEIT CREDITS

  • Laurence King / QuercusClient

Who pooled - Fashion in the Metaverse