ABOUT

My task during this project was to create the corporate identity and product packaging for Sara, a fictional company serving as a pattern for the development of sustainable business in India.

Sara is a cooperative for the production of plant essences for traditional Tibetan medicine. The cooperative believes in holistic healing and the importance of spiritual wellbeing. My goal was to develop a memorable identity for Sara based on the values and culture they represent.

A main concept of Tibetan medicine is the Five Elements that make up the body, which must be balanced for optimum health. Because of this, I developed a product line consisting of five different plant essences, each representing an element. Each category of product was given a unique mandala design that represents the elemental nature of the product. The use of the Buddhist tradition of mandalas reflects the spiritual values that create the basis of Sara’s ethos.