Alissa Hansen
Chief Production Officer
ABOUT
When it comes to gamers, 2 things are abundantly clear: they love gaming but they don’t love engaging with brands. So how does AT&T Fiber let gamers know that their high-speed, reliable internet will improve gameplay, without making them want to ????♂️? Talk to them through the language they speak best: gaming.
To drive consideration of our best-in-class connection, we designed a competitively addictive experience on Snap that challenged gamers to test their reaction times while introducing them to AT&T Fiber… The Speed Showdown.
MADEIT CREDITS
-
AT&TClient
-
Critical Mass -
Valerie CarlsonGlobal Chief Creative Director -
Alissa HansenChief Production Officer -
Justin FlorioACD Writer -
Fernando Muto BrevilieriCreative Director
Back to Speed Showdown project
Fernando Muto Brevilieri
Creative Director, Critical Mass
Canada
Philip
Brand Designer
United Kingdom
Elise ZiYuan Wang
User Experience (UX) Designer, Critical Mass
Canada