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When did TV get so complicated? So many subscriptions, inputs, remotes, and dongles. Oh, the dongles! It was never supposed to be this complicated.
 
Enter DIRECTV STREAM, a new streaming platform that brings together all your entertainment, all in one place. To make the launch of DIRECTV STREAM as entertaining as entertainment itself, we united the very best of live TV & on-demand like never before in a series of iconic mashups under the message of Get Your TV Together.
 
Serena Williams became Wonder Woman in our inaugural mashup and over the course of the launch we tapped into fandoms and released social-first executions, tailored to our audience’s environment, tech, and digital behavior patterns.
 
From functional and transactional display, and hard-working social video, to highly engaging AR games and an epic, limited-edition comic book in partnership with DC, our story crossed platforms. Fans got excited and engaged with the brand, smashing benchmarks along the way, proving that a story well told is never one size fits all.

Results call outs:
+36% Social Engagement Rate
+21% Social Click-Thru Rate
+892% Site Visit Conversion
+29% sales increase
6x Stronger Brand Recall (vs FB Benchmarks)