ABOUT

When enthusiasts and customers begin to compare performance cars against each other they almost all start with a single stat: 0-60. To appeal to our target of performance car enthusiasts, we decided to own the 0-60 conversation in a way that felt part of the natural debate. We created Q60 SpeedBot, a Facebook Messenger chatbot that put Q60 up against every car in a head-to-head 0-60 race.