ABOUT

Who needs to travel the world when you've got the whole world in your local bakery? The brief for the Warrens Bakery spring season was to create a campaign based on the title Around the World in 80 Days.

This was a fun and colourful campaign to create which needed to capture the customers attention and lead them into stores for a taste adventure! A hot air balloon incorporates the brand colour palette as a nostalgic accessory, to be displayed not only as window vinyls but on relevant literature and point of sale. The balloon helps to visually communicate that we would be moving from one destination to the next throughout the duration of the campaign, whilst the borders are a nod to travel with the airmail design in our branded Warrens colour palette.