ABOUT

Already trading, Beautiful Information, required a brand that reflected their development and the widening audience for their app. The company gathers data which tracks the real-time flow of patients on hospital sites, allowing decision-makers to make the best choices around available resources. I wanted the design to reflect both the crisp, modern neutrality of data, with a backdrop of human-scaled warmth that reflected the patients, and the end-user of the app.

The Belzier curve, a mathematical ratio of exact proportions used in the logo, reflects both the exactness of data (Information) combined with the timeless order of symmetry (Beautiful). The shape and colour graduation also reflects the flow; there is a journey and process in motion.

The work includes logo development, business cards, large scale print for exhibition stands, pull-up banners, report styling, website ‘look and feel’, Powerpoint presentation styling, app icon design and brand guideline document. Some of the design collateral is work in progress, and will be further developed in the next year.