About me
Hello, I'm an entrepreneurial, branding guru. Whether I'm shifting perceptions for Unilever or Chanel or co-founding an immersive yoga brand with projection art installations in Selfridges called YUNG CLUB, I practice cultural evolution for business and pleasure.
This year I lead a landmark project for Unilever and Google called All Things Hair: it's the world's most relevant publisher for hair (powered by Google searches). It also made Unilever history — their first publishing platform and reportage-inspired aesthetic. My extensive lifestyle brand experience with BBC, Chanel, Diesel, i-D magazine, adidas Originals, Axe and Calvin Klein has allowed me to make award-winning TV and integrated campaigns with Grammy-winning directors, global pop stars, iconic fashion designers, top YouTube stars and fabulous drag queens. I provide cultural trend forecasting to heaps of global brands, which is only natural, as I'm an ex journalist for the Canadian Broadcasting Corporation.
Awards
Clients
Adidas, Axe, Calvin Klien, Chanel, Chivas Regal, Danone, Diago Ltd., DIESEL, Lynx, Pepsi, Red Bull, Simple, Tommy Hilfiger, Tresemme, Unilever, Visa