ABOUT

Kondomeriet is the market leading erotic store, in Norway, since 1989 and the aim for the summer campaign was to announce their 25th anniversary.
Challenge:
Raise the sales on specific products
Attract more people to the store, by creating a social acceptance towards erotic toys
Solution:
The summer won´t get more exciting than you make it yourself!
Facebook page and blog posts were filled with great tips, articles and stories that could help promote good sexuality.
To attract new user groups a softer feel was adapted, focusing on this summer’s campaign products.
We created two films for TV, YouTube, social media and their own site.
Similarly diferrently materials were created, for use in stores and own PR plan.