ABOUT

Shoptalk Europe is a big retail event that takes place in Barcelona, Spain each year bringing together some of the biggest and most exciting names in the retail industry. This year's theme was set to be a twist on Alice in Wonderland.

A big part of my work on this project was art direction and concept development. Within the design team we had created extensive moodboards that would help guide the operations team and external contractors. Our collaborative efforts together with the operations team resulted in a cohesive and engaging visual experience that resonated with attendees and elevated the event's overall impact.