ABOUT

"As a leader in sustainable energy, E.ON wanted to tackle air pollution.

Pollution around schools is dangerously high due to the school run, so we joined forces with a fashion brand to create superhero capes that remove pollution from the air, letting kids become Air Heroes by wearing one on their walk to school.

The design was ready for the British weather - each cape was fully waterproof and included highly reflective 3M material to improve safety.

The Air Heroes capes appealed to children (and parents), and launched on the first day of the school year to aid behaviour change."