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Very’s back-to-school campaign was aimed at both parents and the kids themselves. They showcased the positive impact that feeling confident in their school wear has on self-belief. Against the backdrop of a pandemic that left many children feeling anxious, we focused on a relatable insight that every school bus has a hierarchy, the further back you go, the cooler and more confident you are. But to take the very back seat, you need to have something special. They tell the story of a young school kid decked out in brands from Very which gives him confidence to take the ‘throne’.