Alice Serpau ✨ Innovation-Driven Conceptual Creative

ABOUT

Directed a team of 5 designers, managing the full creative lifecycle for client projects across marketing and branding.
Designed data-driven solutions, such as lead-generation platforms for clients like IMD Business School, integrating conversion design principles to optimise user engagement.
Led client discovery sessions to align visual strategies with business goals, ensuring both creativity and measurable outcomes.

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