Alice Serpau Conceptual Designer and Illustrator


Client: Ohsomm. Art Direction and Illustration
Ohsomm, an online wine retailer London-based, briefed me on the Pride Special Edition Label to promote pride, love, tolerance and peace in the UK on behalf of the LBGTQ community and people in general.
The broad brand colour palette due to the variety of wines has been here used in full as an Ohsomm version of the Gay Pride Flag, and recalling both the shape of the rainbow and the glass at the same time. The dynamic movement of the poured wine is represented by the smooth wine letters that shape the word 'Love'.
The composition aims to be dynamic and playful recalling the pleasure of celebrating with loved ones.


studiopro:Alice was verified as a studiopro on 7th March 2024