ABOUT

Today, over-consumption and programmed obsolescence have become major concerns in the consumer's minds. This leads them to turn to brands that advocate sustainability. Renault participates in this dynamic, particularly through its after-sales service, to enable its customers to enjoy their vehicles for longer. The brand let it know through a new positioning supported by a new campaign and a new identity: Renault Services becomes Renault care service. With its new signature "Long Live Cars For Life", Renault reaffirm the raison d'etre of its after-sales service: make your car live longer. This new signature cohabits with the brand's historical claim: "Who better than Renault to maintain your Renault?", promoting the expertise of its after-sales service. To support this powerful message, Renault and Publicis Conseil came up with a campaign that challenges the codes of after-sales communications, with a film directed by Philippe Tempelman, based on images of the legendary Renault Fuego. A very cinematic film, with particularly polished production, and full of emotion to better highlight the durability of the brand's vehicles. The feeling of a sweet memory is supported and reinforced by the famous song "La plus belle pour aller danser", performed by Chris Garneau.