Alice Goss Business Development Director

ABOUT

Our London Studio has been working with Fortnum & Mason for several years now, and our latest work together is on the iconic retailer's new range of caramels, pralines & ganache chocolates. This new range has been created to appeal to a more inquisitive, experimental chocolate lover through provocative flavour profiles including yuzu and chilli, black truffle, and oud, and it was this rebellious spirit that formed the beginning of our creative idea.

Inspired by dark, twisted beauty, we created abstract mixed media collages layered with intricate details such as brambles, feathers and foliage to use as a basis for our designs. Set on a deep teal background, and combined with flashes of vibrant colour and gold foiling, the result is a mysterious, intriguing visual world that brings the disruptive spirit of the new chocolates to life.

And those distinctively-shaped caramels? They are formed in a chocolate mold that we designed exclusively for Fortnum & Mason to use on this range. Taking organic shapes found in contemporary architecture as inspiration, our "classic oval with a twist" mold has been specially designed to deliver optimum mouthfeel and taste, perfectly complementing the eclectic range of flavours. We dare you to try them...

MADEIT CREDITS

  • Fortnum & MasonClient
Project featured: on 25th November 2020

Fortnum & Mason: A rebellious new range of chocolates

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