Alía Hincapie Production Director

ABOUT

What if our planet could speak up for itself? What if it could tell the world about its daily struggles and ailments in real time? If massive wildfires, pollution and signs of global warming aren’t enough to signal that we’re in the midst of a climate crisis, could it be time to give Planet Earth a voice to tell its own version of events? With the support of Greenpeace Colombia and Grey Colombia, a Twitter account was created to empower the Earth to amplify its plight. @earthissaying allows Planet Earth to update followers about what is currently plaguing it, from record high CO2 emission levels, floods, pollution and wildfires. “After 4.543 billion years I have my own voice now,” the description on the account reads. The initiative uses a machine-learning-enabled platform linked to satellites and monitoring centres around the world that converts the information it receives into a common language and publishes it automatically on Twitter without any human intervention. This is based on the belief that, as the Earth’s inhabitants, it is our duty to listen carefully, regardless of our country of origin, to take the necessary measures to care for our planet and preserve it before it’s too late.

Date created: April 2021 2021-04-01T00:00:00+0100
Date published: 21 September 2021 2021-09-21T10:23:24+0100

MADEIT CREDITS

  • GreenpeaceClient
  • Álvaro GiraldoCreative Director
  • Andrea BohórquezAccount Executive
  • Camila AlmonacidAccount Director
  • Camila AlmonacidAccount Director
  • Camila SierraCopywriter
  • Camilo MonzónCreative Director
  • Carlos GarcíaArt Director
  • Catalina SotomayorPR
  • Curt Sebastián MallarinoVP Creative
  • Curt Sebastián MallarinoVP Creative
  • David MuñozCreative Director
  • David MuñozCreative Director
  • Diego AguilarCreative Director
  • Diego AguilarCreative Director
  • Diego MedvedockyCCO Latam
  • Florencia KesslerPR
  • Grey ColombiaAgency
  • Jessica MorenoAccount Director
  • Jessica MorenoAccount Director
  • Jhon MuñozEditor
  • Juan David VásquezCopywriter
  • Maria Paula MedinaProject Manager
  • Maria Paula MedinaProject Manager
  • Mario PeñalosaCopywriter
  • Sebastián BenítezExecutive Creative Director
  • Sergio ÁlvarezArt Director
  • Sergio OviedoCopywriter
  • * JORGE SERRANOCEO
  • * Diego PlazasPlanning VP
  • * Alía HincapieProduction Director
  • * Gabriel LucienSound Design
  • * Juan Jose PosadaPresident And CCO
  • * Jonathan RamirezArt Director
  • * Cannes Lions
Project featured: on 27th September 2021

Earth Is Saying

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