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The T-Mobile "Restricted Bling" commercial, which aired during Super Bowl 50 in 2016, was a play on Drake's hit song Hotline Bling. Directed by Paul Hunter, the ad featured Drake filming the Hotline Bling music video when executives from a rival cellular carrier interrupted, pitching changes that would "restrict" the creative vision. Drake humorously accommodated their suggestions, highlighting how traditional carriers could negatively impact a creative project. The commercial was praised for its cleverness and its ability to connect with viewers through a popular cultural phenomenon.