ABOUT

From Dust to Gold captures Palms’ contributions to Las Vegas as a leader in pop culture, food and entertainment, but also highlights its evolution by staking claim in new territories such as art and design. Palms’ executive team and AKQA, Palms’ innovation and experience design agency of record, tapped PRETTYBIRD director Paul Hunter to bring that vision to life. The Hollywood director drew from his experiences from works ranging from Notorious B.I.G.’s “Hypnotise” (MTV Best Rap Video), to videos for Michael Jackson, Stevie Wonder, Madonna, U2, Justin Timberlake to most recently, his video for Pharrell’s “Freedom” (nominated for “Best Music Video” at the 58th Annual Grammy Awards) to create a dynamic piece of film.