Alfred Wong Chief Creative Officer

ABOUT

Moving houses is the perfect time to get rid of things you no longer want, and donate them to those who do. But Hong Kong people’s busy lives make the act of packing and taking goods to donate by themselves a burden. This lowered the recycling rate and created huge wastage.

We helped The Salvation Army to collaborate with Crown Logistics to create the “Gift Box”. Each moving box was printed with two different designs featuring the word “Keep” and “Gift”. For all the things you want delivered to your address, fold with the “Keep” design on the outside. For anything you want to donate, fold with the “Gift” design on the outside to have it delivered to The Salvation Army.

AWARDS

Cannes Lions - Bronze
D&AD Award - Wood Pencil
Kam Fam Award
Spikes Asia - Gold

MADEIT CREDITS

  • THE SALVATION ARMY X CROWN RELOCATIONSClient

THE GIFT BOX - THE SALVATION ARMY X CROWN RELOCATIONS

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