Alfred Wong Chief Creative Officer

ABOUT

Entirely Shot on iPhone, Nian is an alternative take on Chinese New Year folklore that traditionally portrays the titular character as a terrifying monster. In this version, a brave little girl confronts her fear of the unknown by seeking out the elusive Nian. When she discovers he was misunderstood all along, a beautiful friendship ensues. Created in partnership with a Golden Globe-nominated director, this 12-minute heartwarming tale encouraged people to embrace possibilities outside their comfort zones as the world grappled with uncertainty into the new year.

AWARDS

Ad Age A List
AICP Awards Winner
Cannes Lions - Bronze
D&AD Award - Wood Pencil
One Club Award - Bronze
Tribaca Award

MADEIT CREDITS

  • AppleClient
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Contributor:

Alfred Wong has been a Contributor since 25th November 2015.

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Shot on iPhone 12 Pro Max I Chinese New Year – Nian

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