ABOUT
In China, as privacy and security concerns continue to escalate, Chinese Gen Z are looking to tech brands to provide solutions in their corporate beliefs and product innovations. Apple, with privacy as a core value, demonstrates to Gen Z that the iPhone is designed with privacy built in, empowering them to take control of their own protection.As a foreign brand, we showcase how Apple uniquely safeguards privacy through a Chinese lens - by featuring a guardian skilled in Kung Fu. In this action-packed film, starring Donnie Yen as the physical embodiment of iPhone privacy features, we create a powerful, unpredictable, intimidating, yet humorous portrayal to convey to the audience that with privacy built into the iPhone, it becomes the ultimate real-time protector of personal information, shielding data from individuals and companies seeking to obtain it, ensuring privacy anytime, anywhere.Throughout the film's action sequences, we collaborated closely with Donnie and his action director, leveraging Donnie's Kung Fu expertise to design captivating scenes.
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Dan Ayris
Midweight Graphic Designer, Whistlejacket London
United Kingdom
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain