ABOUT

Zoo Records is a celebrated alternative music store dedicated to breaking the monopoly of mainstream music, and exposing the public to the world of alternative sound.

We took 14 indie bands, and embedded their songs and profiles into 14 different QR codes. These were then assembled into animal shaped graffiti art that live hidden in the city like graffiti art. People who scanned the QR codes in the animals with their mobiles were rewarded with band info and refreshing new songs.

By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media.