Alfie Beveridge Masters Graduate

ABOUT

A one-day conceptual rebranding project, focusing on transforming the current design into a more minimalist aesthetic. The redesign utilises the brand’s signature bold red colour, incorporating clean typography and strong, simplified patterns derived from the logo

This design draws inspiration from traditional Japanese Kakubi masks, featuring the logo prominently at the center of the face to create a visually striking effect. The bold red colour is paired with a slightly off- white background to enhance contrast and visual impact

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