Alfie Beveridge Masters Graduate

ABOUT

This Concept rebranding project for Sanpellegrino aimed to refresh
The brand’s visual identity while honouring its rich Italian heritage. The work involved designing a sleek, modern bottle concept that enhanced both shelf appeal and user experience.

A series of promotional posters were created to reflect the new direction, combining bold visuals with clean, contemporary typography.

The overall goal was to reposition Sanpellegrino as a timeless yet forward-thinking brand that resonates with a younger, design-conscious audience while maintaining its premium reputation.

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