ABOUT

The aim of this project is to create a premium editorial design under the brand name AXIS, one that captures the spirit of outdoor sports and exploration. The objective is to position AXIS as a journal that embodies both performance and lifestyle, balancing the rugged energy of outdoor culture with refined, design-driven editorial presentation.

The target audience for AXIS is outdoor sports enthusiasts, athletes, and lifestyle readers who value adventure, innovation, and aesthetics. It should appeal to those actively involved in pursuits such as mountain biking, climbing, trail running, surfing, and snow sports, as well as readers who admire the culture and design philosophies surrounding these activities