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The pack included a coupon for premium Aceto Balsamico, and a 33-page magazine celebrating the heritage of Maserati and the Emilia-Romagna region. (See folio for full version)

The copy was based on my research and interviews with five Maserati spokespeople.
The sample page shown features the 3-star Michelin chef Massimo Bottura, who scours the Emilia-Romagna region in his Maserati Ghibli, sourcing fine ingredients.
(The quote’s one I cooked up for him.)

The teaser letter from Massimo Bottura was based on facts I came across during research.