About me

I am the Head of Digital Commercial for Bupa, responsible for the end to end digital acquisition journey and digital proposition development across all Bupa UK businesses.

I manage a team of 14 across paid digital marketing channels, SEO, content marketing, social media, web conversion rate optimisation, analytics and digital proposition development.

Specialties: Digital marketing strategy, PPC, SEO, display, social media, digital channel planning, media integration, CRO, brand, acquisition and CRM.