Alex Shifrin President

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Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit, currently in use by essential workers daily, we wanted to use existing media assets to deliver a critical message from an unlikely source. What's interesting is that this is a message from the Geneva Centre for Autism, during April, which is Autism Awareness Month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.

Date created: April 2020 2020-04-01T00:00:00+0100
Date published: 9 April 2020 2020-04-09T04:01:02+0100

MADEIT CREDITS

  • Geneva Centre for AutismClient
Annual 2018 JudgeSmall Agency of the Year Contributor:

Alex Shifrin has been a Contributor since 10th January 2018.

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