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Alex Shifrin President


For this campaign, LP/AD sent a man dressed in a monkey suit to follow the typical daily commute across public transport and into the heart of the Toronto business district. All the while, no conscious attempt was made to recognize that he was dressed in the monkey suit as we went along the commute. Reactions of passersby were secretly recorded.

‘Do Little, Achieve Greatness’ takes a comical spin on sales software by launching a series of hidden camera content which follows a particularly cheeky man in a monkey suit on his way to the office.

In the 60-second hero film, we see our office worker taking his daily commute to work, but this is not the typical drudgery of city commuting. Dressed in a monkey suit he travels via the subway to the business district. To the amusement of bewildered onlookers, the chimp is typically mischievous as he swings from the carriage handlebars before grabbing a coffee on his way to the office. The primate arrives at his desk revealing his computer screen which features ContactMonkey’s newly re-designed logo – suggesting that the Software has freed up the worker’s time to allow him the freedom to monkey around.

The fun ‘do little, achieve greatness’ campaign aims to show the ease of achieving a company’s goals by installing and using the software which allows users to sit back, relax and achieve greatness.

In the lead up to the film’s launch, the unveiling of the spot was teased with a series of mini clips and GIFS on Facebook and LinkedIn. The wider campaign is also complemented by sponsored ad content featuring intriguing still shots from the monkey’s offbeat expedition on social platforms.

Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 9 May 2018 2018-05-09T02:09:29+0100


  • Contact MonkeyClient
Annual 2018 JudgeSmall Agency of the Year Project featured: on 9th May 2018 Contributor:

Alex Shifrin has been a Contributor since 10th January 2018.

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Do Little Achieve Greatness


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