In partnership with 90 Seconds, Creativepool caught up with the Wain Choi, Chief Creative Officer for Cheil Worldwide Seoul, at Havas Cafe in Cannes. Wain explained the importance of representing creative work, and inspiring the creatives of the future.

'Somethings are better in analog, some things definitely need technology'

With Artificial Intelligence nipping at our heels, Wain explains that AI can skip all the hard work and the bloody guitar playing fingers of Hendrix. Questioning whether or not machines can have empathy, feeling and the ability to move us, Wain argues that if a machine can play beautiful music, it can move us.
 

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