Alex Rose Creative Director

ABOUT

Only by being tested to breaking point, can we truly learn to overcome.

When we least expect it, life has a habit of throwing us a curveball and testing us to our absolute limits. These moments truly define us and prove what we are really made of.

Idea:
When life tests you to the limit, you need to know the jacket on your back, has your back.
Through a series of never-told-before stories, GORE-TEX followed a selection of influential athletes and ambassadors, being pushed to their absolute limits.

These stories were matched with the relentless lab tests GORE-TEX products face to create an ode to those who won’t give up and the technologies they rely on.

Impact:
GORE-TEX is uplifted from being an unsung component in other products to center-stage.
Over 140 pieces of content spanning ten languages, across five continents simultaneously. Overcoming the odds, GORE-TEX made it happen.

Date created: March 2020 2020-03-01T00:00:00+0000
Date published: 20 October 2020 2020-10-20T14:13:15+0100

MADEIT CREDITS

  • GORE-TEXClient
Project featured: on 21st October 2020

Tested for Life

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