ABOUT
I am not a Typo was an idea I conceived after finding that I couldn't type someone's name from Dope Black Art into my phone.
After collaborating with Blurred and Parent, we found out that 41% of UK children's names are considered typos and so we decided to launch a full-scale campaign to petition big tech to update their dictionaries.
We ran across billboards and online and our campaign has picked up huge media coverage around the world.
Our spokespeople have appeared on Jeremy Vine's BBC Radio 2 show, as well as TV & radio shows around the world, including huge Australian TV news show 'The Project' as well as the Irish Times and the Guardian.
Not only that but we're in contact with a huge tech company who are interested in partnering with us to remedy this issue.
So we set out to change technology and, as the campaign keeps resonating with people around the world, that reality looks closer than ever.
MADEIT CREDITS
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I am not a TypoClient
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Alex CooperCreative Lead -

ParentBrand Agency / Design
Alex Cooper has been a Contributor since 25th November 2015.
