Alex Ortiz Creative Direction

ABOUT

Concept
This Maison & Objet 2026 report was created to identify the most important product, material, color, and lifestyle signals emerging from the international design market. The objective was to help retailers, manufacturers, and creative teams understand what was changing across home furnishings and how those shifts could influence future product development.

Execution
I led the on-site research, photography, visual curation, trend analysis, and creative direction of the report. Thousands of observations were edited into clear themes, including Shapes & Forms, Organic & Deformed, Sculpted & Textural, Shine and High-Reflective Finishes, and Dream World.

Each section combines exhibition imagery with strategic commentary on silhouette, texture, finish, materiality, color, pattern, and merchandising. The research was structured to move beyond visual inspiration and highlight the commercial relevance of each direction across furniture, lighting, textiles, decorative accessories, tabletop, and lifestyle products.

Results
The final report transforms a large volume of global design information into an accessible creative resource. It helps product teams identify emerging opportunities, reduce research time, strengthen collection direction, and translate trade show signals into commercially relevant products and retail stories.

MADEIT CREDITS

  • Retailers, Manufacturers and Product Development TeamsClient
  • * Alex OrtizCreative Director, Trend Researcher and Visual S

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