ABOUT

his 2026 TrendVision Recap was created to translate the most important signals from Christmasworld, Ambiente, and Creativeworld into clear, commercially relevant insights for retailers, manufacturers, and product development teams.

The report explores how emotion, authorship, materiality, and immersive retail are reshaping the market. It focuses on what buyers, brands, and creative teams need to understand now, including the growing demand for meaningful celebration, stronger storytelling, tactile materials, elevated color, and more intentional retail experiences.

Execution
I led the creative direction, trend research, visual analysis, color interpretation, and strategic editing of the report. The project combines observations from the trade show floor with product examples, merchandising cues, color direction, and consumer behavior insights.

Key themes include Tropical Bounty, Modern Fairytales, expressive retail storytelling, emotional commerce, craft, material innovation, and the shift toward atmosphere-led selling. Each section was designed to move beyond documentation and explain what the trend means for product development, seasonal assortments, and retail positioning.

Results
The final report gives creative and commercial teams a practical framework for identifying emerging opportunities, refining product stories, and building more relevant retail experiences. It helps clients understand not only what appeared at the shows, but why it matters and how those signals can be translated into stronger collections, presentations, and merchandising strategies.